Ted Norman, owner and CEO of Identity By Sew On, has been in the industry for over 30 years. In 1986 he started his own business, Sew On Embroidery in Medford, Oregon specializing in the production and sale of quality embroidered apparel, caps and accessories. The business moved to Eugene in 1989 and merged with Ad Art Design in 2005, to offer in-house screen printing and promotional products. In 2007 Sew On Ad Art moved to our current facility in Springfield, Oregon and the name was changed to Identity By Sew On in order to promote it's FULL service offering.

Kathy Norman, co-owner and CFO of Identity By Sew On handles all of the financial aspects of the business. She has been involved in many different areas of the company since the beginning in 1986, but now her main focus is dealing with company HR and the finances associated with the business.

Michelle Featherston, VP of Marketing has been with the company since 2002 and has been one of the important keys to the growth of Identity By Sew On. She oversees sales and marketing as well as personally managing several large customer fulfillment accounts. In addition to these duties, Michelle is also the head of IT and the graphic art department.

Tyler Norman, the newest team member of Identity By Sew On is involved in both sales and production. Tyler's main responsibility is in sales, but he also helps oversee department production, efficiency analysis and quality assessments.